Senior Staff

Peter Burke, Vice-President, Marketing & Communications

Peter Burke has over twenty-five years of marketing, media and advertising experience having held leadership positions for a number of tier one agencies in Canada.

Since joining AMI in 2010, Peter has been instrumental in the rebranding of AMI and its services, developing the highly engaged AMI Research panel and spearheading the outreach strategy for the CRTC Let’s Talk TV hearings to insure the voices and issues of the community were heard. In addition, Peter recently assumed overall responsibility for AMI’s digital strategy to insure AMI’s content is available and accessible on existing and emerging platforms.

Peter holds an Honours Degree in Political Science from the University of Western Ontario. He and his wife Niamh live in Oakville with their two children, Molly and Brady. Peter is a former Board member of The Foundation Fighting Blindness, the Print Measurement Bureau and the Canadian Media Directors Council.