Johanne has over 25 years of experience in the broadcast industry, more specifically in the television business. She had a successful career with Astral Media where she held various roles as Senior Executive. She started there as Vice-President Finance & Administration and also held the position of Senior Vice President, Finance, Business Affairs and Operations, overseeing the Finance department, Human Resources, Legal and Regulatory Affairs, IT, Trafic and the Broadcast Technical Services. In 2002, she has been promoted as Senior Vice-President Business Affairs and General Manager, being involved in the strategic development and operations in the Quebec television market for 8 specialty services (Canal D, Canal Vie, Vrak.TV, ZTélé, Séries+, Historia, Musique Plus et Musimax) and the 2 Pay television services, Super Écran and Cinepop.
Johanne has a Bachelor of Commerce Degree (Finance) and also hold a Master in Business Administration (MBA) from the University of Sherbrooke.
She has served on numerous boards of directors, including the Rendez-Vous du Cinema du Québec, Le Fonds Harold Greenberg, the Canadian Association of Broadcasters, the Canadian Satellite Users Association and La Fondation de recherche de l’Université de Sherbrooke. Johanne was also a founding member of Québec Cinéma.