About the Research Panel
AMI's Research Panel is comprised of Canadians who are blind or partially sighted and serves as an integral link and feedback mechanism as we strive to fulfill our mission of making accessible media for all Canadians.
As the only media source in Canada with 24-hour accessible programming for persons who are blind or partially sighted, AMI provides audiences with content that is entertaining, informative and interactive. We continually strive to improve the quality and relevance of our services to be as inclusive as possible.
Types of Research
AMI is committed to learning more about the interests of the blind and low vision community in Canada. Panel members will be asked at different times to participate in various types of research projects, which may include:
A focus group is a form of research in which a group of people are asked to share their perceptions, opinions, beliefs, and attitudes towards a product, service, concept or advertisement. Questions are asked by a moderator in an interactive group setting.
An online survey is a questionnaire that is completed over the Internet. Online surveys are usually used with a large group of people so that the answers can be statistically reviewed and analyzed. This type of survey can range from being short with just a couple of questions or long with in-depth areas being explored with many questions.
A telephone interview is a process of data collection using a standardized questionnaire and calling respondents. It is a method of public opinion polling and is a great alternative when web access isn't the preference for respondents.
How to Join
For further information or to register for the AMI Research Panel, call toll-free 1-855-839-4772 or email firstname.lastname@example.org.