AMI.ca is designed to be fully accessible and compliant with the W3C Web Content Accessibility Guidelines (WCAG) 2.0, level AA. The site is designed to function seamlessly with a variety of assistive technologies to ensure the needs of all online visitors are met. The website is responsive on all platforms including desktop, mobile and tablet.
In addition to accessibility, overall user experience was paramount to the design of AMI.ca. The new website capitalizes on the AMI-player, making it easier for visitors to access content and shows have been segmented allowing users to watch a short clip instead of searching through full episodes. The Search function has been greatly improved allowing users to search all programs and categories based on subject matter such as sports, business or arts. Additionally, visitors are now able to customize both the DV Guide and the AMI program schedules based on location and cable provider.