After becoming paralyzed while attempting a world’s first, freestyle motocross rider Bruce Cook is on a mission to help others realize their dreams the same way he did: with innovation, modifications and a lot of determination.
By Hook or By Cook debuts Thursday, June 3, at 10 p.m. Eastern on AMI-tv. Stream episodes on AMI.ca and the AMI-tv App.
Bruce Cook began his professional motocross career in 2005, touring across Canada. In 2014, he joined Nitro Circus, which features world-class athletes and daredevils performing outrageous and risky stunts. His first show found him attempting the world’s first double front flip on a motorcycle and when the trick did not go as planned, Cook suffered a broken vertebra and a damaged spinal cord, resulting in paralysis. After regaining his strength and confidence, Cook was back on a modified bike and landed the world’s first backflip as a paraplegic, 10 months after his accident.
Bruce shares his experiences with friends, family and followers like an open book told in a stream of consciousness of hope, humour, and raw emotion. He cannot escape the enormity of daily life as it is faced by a paraplegic, but he is navigating his way through life with determination, enthusiasm and a lot of creativity.
To celebrate the debut of By Hook or By Cook, please enjoy the included multitool and headwrap.
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