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Bruce Cook smiles into the camera. He is seated in a wheelchair.

By Hook or By Cook

Bruce Cook, a stunt motocross rider who is disabled, wants to help others with disabilities enjoy life’s possibilities with unique innovations that he and his friend, Christian Bagg create.

By Hook or By Cook

Bruce Cook, a stunt motocross rider who is disabled, wants to help others with disabilities enjoy life’s possibilities with unique innovations that he and his friend, Christian Bagg create.

By Hook or By Cook - Media

Bruce Cook, a stunt motocross rider who is disabled, wants to help others with disabilities enjoy life’s possibilities with unique innovations that he and his friend, Christian Bagg create. 

By Hook or By Cook returns Thursday, June 16, at 10 p.m. Eastern on AMI. Episodes can be streamed on demand on AMI.ca and the AMI-tv App for Apple and Android.

For media inquiries and information, please contact: Greg David, Communications Specialist, Accessible Media Inc., Greg.David@ami.ca, 647-417-0631.

About Bruce

Bruce Cook began his professional motocross career in 2005, touring across Canada. In 2014, he joined Nitro Circus, which features world-class athletes and daredevils performing outrageous and risky stunts. His first show found him attempting the world’s first double front flip on a motorcycle and when the trick did not go as planned, Cook suffered a broken vertebra and a damaged spinal cord, resulting in paralysis. After regaining his strength and confidence, Cook was back on a modified bike and landed the world’s first backflip as a paraplegic, 10 months after his accident.

Please enjoy the included first-aid kit, a must-have item on your next adventure.

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Stream the full series

anytime on the AMI-tv App.