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Bruce Cook and Christian Bagg share a laugh.

By Hook or By Cook

After becoming paralyzed while attempting a world’s first, freestyle motocross rider Bruce Cook is on a mission to help others realize their dreams the same way he did: with innovation, modifications and a lot of determination.

By Hook or By Cook

After becoming paralyzed while attempting a world’s first, freestyle motocross rider Bruce Cook is on a mission to help others realize their dreams the same way he did: with innovation, modifications and a lot of determination.

By Hook or By Cook podcast

The By Hook or By Cook logo

Catch this program whenever you want, By Hook or By Cook is available on-demand. 

By Hook or By Cook debuts Thursday, June 3, at 10

p.m. Eastern on AMI-tv.