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Bruce Cook and Christian Bagg share a laugh.

By Hook or By Cook

After becoming paralyzed while attempting a world’s first, freestyle motocross rider Bruce Cook is on a mission to help others realize their dreams the same way he did: with innovation, modifications and a lot of determination.

By Hook or By Cook

After becoming paralyzed while attempting a world’s first, freestyle motocross rider Bruce Cook is on a mission to help others realize their dreams the same way he did: with innovation, modifications and a lot of determination.

  • Karen and Bruce speak while hanging out in a garden.

    Karen

    Duration: minutes and seconds

    Karen’s love for the outdoors and desire to feel the rush of excitement is taking her on a jetboat adventure up in northern B.C. In order to prepare for the extreme terrain, Bruce takes Karen on a side-by-side RZR to test her stability and handle on speed.

  • Louise speaks into the camera.

    Louise

    Duration: minutes and seconds

    Louise, a once independent woman who loved the freedom of going where she wanted, whenever she wanted, is now feeling lost with her new life in a wheelchair. Bruce has a few tricks up his sleeve, but they will require Louise will have to roll way outside of her comfort zone.

  • Ishan and Shanaya

    Ishan & Shanaya

    Duration: minutes and seconds

    Siblings Ishan and Shanaya were both born with Spinal Muscular Atrophy. The self-proclaimed "control freaks" want to get away from their repetitive day-to-day lives and relish in the excitement of not knowing what’s coming next.

  • Jenna

    Jenna

    Duration: minutes and seconds

    Jenna has a hard time asking for help, but her tenacious and daring side is thirsty for adventure. She has always dreamed of flying and feeling the freedom of floating in the air. With the help of Bruce’s friend, Barry, Jenna will realize her childhood dream.

  • Liam

    Liam

    Duration: minutes and seconds

    Liam missed out on an ordinary childhood that most take for granted, and Bruce wants to give him an experience that will test his courage, determination and trust. After a warm-up climb indoors, they head outside to find one of nature’s bona fide rock walls.

  • Mitch speaks into the camera.

    Mitch

    Duration: minutes and seconds

    When a mountain biking accident left Mitch paralyzed, he felt like he lost his purpose in life. The adrenaline junkie dreams of the day he can ride down his favourite trail again. Bruce has adventures in store for Mitch he hopes will bring back a piece of who he was.

  • Joanne speaks into the camera.

    Joanne

    Duration: minutes and seconds

    Having battled with the realities of multiple sclerosis for 46 years, Joanne craves independence and the feeling of freedom. To prove to herself and her family that she is capable, Joanne takes on her biggest fear: heights.