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Digital Marketing Specialist

Do you want to make a difference every day?  Then AMI is the place for you. 

Accessible Media Inc. (AMI) is a not-for-profit media company that entertains, informs, and empowers Canadians who are blind or partially sighted. Operating three broadcast services, AMI-tv and AMI-audio in English and AMI-télé in French, AMI’s vision is to establish and support a voice for Canadians with disabilities, representing their interests, concerns and values through accessible media, reflection, and portrayal.

We are currently looking for a Digital Marketing Specialist to join our team in Toronto. The Digital Marketing Specialist’s primary role is to raise awareness and increase viewership of AMI’s content platforms by developing and executing digital marketing strategies.

If you are interested in being part of such an awesome team and have the following qualifications, please let us know.

Responsibilities:

•    Develop social media marketing campaigns to promote new AMI original program/documentary launches, podcasts and live remotes
•    Produce content in collaboration with internal and external partners that accurately reflects AMI’s work, brand impact and organizational culture
•    Compose content for all social media platforms
•    Assist in expanding AMI’s online presence through SEO, backlinks and newsletter
•    Track the progress of AMI’s social platforms to increase brand awareness 
•    Maintain a content calendar for social media, influencer and brand marketing channels
•    Monitor social media (answer questions, comments and monitor abuse, Facebook likes) 
•    Engage with and lead influencer content campaigns
•    Liaise with AMI production and programming departments to understand short/long-term development and scheduling plans
•    Research content and consumer trends through various platforms to ensure content is relevant and engaging
•    Coordinate marketing and community events e.g. overseeing logistics, managing registrations, creating itineraries and ordering marketing collateral
•    Provide customer service support
•    Other tasks as required

Requirements:

•    Post-secondary education in Marketing/Business, Communications, or Journalism.
•    Minimum of 3 years’ related experience. Broadcast industry experience an asset.
•    Experience with Digital Marketing and related software e.g. Facebook and Google analytics, YouTube video analytics, newsletter distribution platform analytics (MailChimp), SEO, Research, and Social Media.
•    Proficient in Word, Excel, Outlook and PowerPoint.  Experience with Adobe Creative Suite software preferred.
•    Strong organizational, planning, analytical and project management skills.  
•    Strong interpersonal and communications skills, with a customer service orientation.
•    Ability to perform multiple tasks, schedule priorities and meet deadlines.

Click Here to Apply

Accessible Media Inc. is an equal opportunity employer and encourages applications from qualified women, men, visible minorities, aboriginal peoples and persons with disabilities. Should you require an accommodation for the recruitment or interview process, please let us know.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.  

Please note the start date for this position is ASAP.