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Bruce Cook smiles into the camera. He is seated in a wheelchair.

By Hook or By Cook

Bruce Cook, a stunt motocross rider who is disabled, wants to help others with disabilities enjoy life’s possibilities with the unique innovations that he creates.

By Hook or By Cook

Bruce Cook, a stunt motocross rider who is disabled, wants to help others with disabilities enjoy life’s possibilities with the unique innovations that he creates.

  • Episode 8, The Last Laugh

    Episode 8, The Last Laugh

    Duration: minutes and seconds

    Opening day at Chute Lake Lodge is here and so are clients, friends and family. In true Bruce Cook fashion, the celebration is not without adrenaline, adventure, and a little friendly competition.

  • Episode 7, Final Flushes

    Episode 7, Final Flushes

    Duration: minutes and seconds

    After weeks of burning the candle at both ends, Bruce reaches his limit. Family and friends jump in to help with the final stages of renovations at the lodge.

  • Episode 6, Crash

    Episode 6, Crash

    Duration: minutes and seconds

    With opening day at Chute Lake Lodge quickly approaching, Bruce gets a surprise visit from a former peer counselor.

  • Episode 5, Stuck

    Episode 5, Stuck

    Duration: minutes and seconds

    Inspired by a new client, Bruce and Christian work on the development of their own adaptive designs for an accessible vehicle at Chute Lake Lodge. With weeks before the grand opening, the race is on - until a trip to the lodge stops everything in its tracks.

  • Episode 4, Splish Splash

    Episode 4, Splish Splash

    Duration: minutes and seconds

    A champion of inclusion and accessibility, Bruce Cook tries to stay afloat as he looks to create accessible adventures at Chute Lake Lodge while also meeting the needs of his clients.

  • Episode 3, Sea Biscuit

    Episode 3, Sea Biscuit

    Duration: minutes and seconds

    Juggling lodge renovations and his modification business, Bruce begins to spread himself thin and enlists best friend Tom for help. Together, they race to finish the work on Roxie’s motorcycle in time for her arrival, and the reveal.

  • Episode 2, 150 Feet Up

    Episode 2, 150 Feet Up

    Duration: minutes and seconds

    With clients facing macular degeneration and spina bifida, Bruce Cook works to help them overcome mental and physical barriers to achieve the sense of freedom they both are searching for.

  • Episode 1, The Jump

    Episode 1, The Jump

    Duration: minutes and seconds

    When family friends enlist Bruce’s help with a 100-year-old lodge deep in the mountains, it’s up to the adrenaline junkie and accessibility advocate to bring his imagination and innovation to the test.