Integrated Described Video (IDV) is a method of producing video content for blind and partially sighted audiences from the ground up, whereby the identification of key visual elements is incorporated into the pre-production, production and post-production phases, eliminating the need for traditional DV after the program has been packaged.
IDV is inspired by Universal Design which focuses on making sure that no one is excluded because their functional needs weren't considered. Traditional methods such as post production Described Video (DV), while effective, can lead to an unsatisfactory viewing experience in mixed audiences where not everyone requires descriptions to consume video content.
IDV provides seamless description throughout the production, ensuring that people of all abilities receive a similar viewing experience.
Integrated Described Video Creator Series
Are you a media producer concerned with making your media available to the widest audience possible? Our 10-part video series outlines the ins-and-outs of leveraging IDV in your productions.
This initiative is a result of a generous grant from the Broadcasting Accessibility Fund in collaboration with AMI.
IDV vs DV: Experience the difference
We’ve created two identical productions to help illustrate the difference between the two concepts:
Described Video (DV): Show Me Your Art
The defining trait of traditional DV is the addition of a describer who narrates important information from the visual perspective which may not be perceived by blind or partially sighted viewers.
Integrated Described Video (IDV): Show Me Your Art
IDV, on the other hand, uses naturally occurring dialogue, sound effects, and other production techniques to provide a seamless and descriptive experience.
IDV on AMI
AMI is a proud supporter of media accessibility and uses IDV in all of its original television programs. Check out our catalogue of shows.