Join our Research Panel

Image showing a table with the hands of many people collaborating on a project using paper and mobile devices.

About the Research Panel

AMI's Research Panel is made up of Canadians who are blind or partially sighted and serves as an important source of feedback as the company strives to fulfill our mission of making accessible media for all Canadians.

As the only media source in Canada with open described video for persons who are blind or partially sighted, AMI provides audiences with content that is entertaining, informative and interactive. We want to know how you consume media and hear your opinions about accessible technology and television programming to help us improve the quality of our services.

Types of Research

​AMI is committed to learning more about the interests of the blind and partially sighted community in Canada. Panel members will be asked, at different times during the year, to participate in information-gathering projects, which may include:

Focus Groups 

​A focus group is a form of research in which a group of people share their perceptions, opinions, beliefs and attitudes towards a product, service, concept or advertisement. Questions are asked by a moderator in an interactive group setting.

Online Surveys 

​Online surveys are usually used with a large group of people so the answers can be statistically reviewed and analyzed. This type of survey can range from being short with just a couple of questions or long with in-depth areas being explored with many questions.

Telephone Interviews 

​A telephone interview is a process of data collection using a standardized questionnaire and calling panel members. It is a great alternative when online access isn't the preference for respondents.

How to Join

For further information or to register for the AMI Research Panel, call toll-free 1-855-839-4772 or email panel@ami.ca.