Website Privacy Policy

AMI respects the privacy of all of its users and is committed to protecting such privacy in accordance with this Privacy Policy. This Privacy Policy explains AMI Inc.'s and its subsidiaries' (collectively, "AMI") treatment of your personally identifiable information collected in connection with your activities on or related to all AMI websites referencing this Privacy Policy (the "AMI Sites") and all services made available on the AMI Sites (collectively, unless noted otherwise, the "AMI Services").  Any personal information you provide will be treated with care, and subject to this Privacy Policy, will not be collected, used or disclosed, except as provided for by this Privacy Policy or as otherwise permitted by law.
This Privacy Policy also explains how you can ask questions and make suggestions about our privacy practices and review and update your personal information.
We urge you to read this Privacy Policy carefully and to check back periodically as this Privacy Policy may change from time to time. Please note that this Privacy Policy does not apply to the practices of companies or websites which are not owned or controlled by AMI.


Your access to and use of the website is subject to the website’s Terms of Use, of which the Privacy Policy forms a part, and all applicable laws.  By accessing and using the website, you accept the Privacy Policy and consent to its terms and as otherwise described to you at the time of collection of your personal information.  If you do not agree to be bound by these terms and conditions, please do not access or use the features of this website.
As noted above, the Privacy Policy is subject to change.  By continuing to access and use the website, you agree to the terms of the then current Privacy Policy, as amended.


Your consent to the collection, use or disclosure of your personal information must be manifest, free and enlightened.  It must be given for specific purposes.  Depending on the nature and sensitivity of your personal information, your consent can be express and positive (express and positive consent may be oral, in writing or electronic) or implied (such as providing information voluntarily).  Generally, AMI will seek your consent for the collection, use or disclosure of your personal information at the time of collection, except as required or in cases authorized by law.
Your consent can be withdrawn at any time, subject to legal and contractual restrictions and reasonable notice.  Please note that if you choose to withdraw your consent, AMI may not be able to provide you with certain products or services.


In the course of operating the AMI Services, we may collect two types of information about our users: Personal Information and Non-Personal Information.
"Personal Information" is personally identifiable information, such as your name, address, email address, birth date and gender.  We only collect Personal Information that is necessary for the purposes of establishing, managing and maintaining our relationship with you. Personal Information is collected by us when you choose to provide it to us when registering for an AMI Service, such as when you choose to subscribe to an AMI Service, enter an AMI promotion, choose to receive an AMI newsletter, or choose to participate in an AMI survey. In addition, if you choose to contact any of our customer service representatives, we may keep a record of that correspondence so that we may fully address the subject matter. Generally, we will obtain your Personal Information directly from you.  However, we may also receive Personal Information from our business partners and other third parties, provided that such third parties confirm to us that you have permitted them to share such information.
Business contact information such as the name, title, business address, email address or telephone number of a business or professional person or an employee of an organization is not considered Personal Information.
"Non-Personal Information" is information of an anonymous nature, such as your Internet Protocol Address ("IP Address"), the domain you may have used to access an AMI Service, the type and version of browser or operating system you may be using, and the website you may have come from and visit next. Aggregate information, such as demographic statistics of our users (e.g., average age or geographical allocation of our users), number of visitors and average time spent on an AMI Service, is also considered Non-Personal Information.
Non-Personal Information is collected or derived by us in the course of operating the AMI Services. For example, our web servers may automatically collect Non-Personal Information which is provided through your browser or stored on a Cookie (as described below) or through a Web Beacon (as described below) when you choose to visit an AMI Service. Non-Personal Information is used by AMI as described in this Privacy Policy.
As described more fully below, this non-identifiable information is used on an aggregate basis and in a non-personally identifiable form, including:  (i) for website and system administrative purposes; (ii) to improve the website; (iii) to conduct internal reviews of the number of visitors to the website; (iv) to help us better understand visitors’ use of our website; (v) to respond to specific requests from our visitors; and (vi) to protect the security or integrity of our website when necessary.


Personal Information may be used by us for the following purposes:
a. Providing you with the AMI Services and information you have requested from us, including your use of the AMI Sites. We may from time to time use your Personal Information to contact you about changes, enhancements or similar notices related to the AMI Services;
b. If you indicated that you were interested in receiving offers or information from AMI or certain of our selected sponsors or advertisers, AMI may send you email materials and other mailings about products and services that we feel may be of interest to you. If at any time you would like to end your subscription to any such email materials, follow the directions posted at the bottom of the email material;
c. If you enter a contest or other promotion offered on a AMI Site, we may, under the rules of the promotion, use your name and certain other information to administer the promotion, such as contacting, announcing and promoting the winners of the promotion; or
d. AMI may also use Personal Information if it has reasonable grounds to believe the information could be useful when investigating a contravention of a federal, provincial or foreign law or in order to protect or defend a legal interest.
We may also use your Personal Information to compile statistics.  However, these statistics will not allow you to be identified.
Your Personal Information shall not be used for purposes other than those described above, except with your consent or as required or authorized by law.


We will not sell or rent your Personal Information to anyone.
We will only disclose your Personal Information to third parties:
a. Where you have specifically given us your consent to disclose your Personal Information for a designated purpose;
b. Who are acting on our behalf as our agents, suppliers or service providers, solely to enable us to more efficiently provide you with the AMI Services. Such entities act under strict contractual controls, requiring them to maintain the confidentiality of all such Personal Information and to use such information solely for purposes related to the provision of the AMI Services;
c. As may be set out in the Terms and Conditions applicable to an AMI Service, to facilitate the provision of such AMI Service, such as fulfilling legal requirements;
d. As required by law, including by an order of any court, institution or body with jurisdiction or authority to compel the production of information, or in order to protect or defend a legal interest; or
e. In connection with an AMI corporate re-organization, merger or amalgamation with another entity, or a sale of all or a substantial portion of the assets of AMI provided that the Personal Information disclosed continues to be used for the purposes permitted by this Privacy Policy by the entity acquiring the information.


We do not knowingly collect Personal Information from children under the age of 13.  If we learn that we have inadvertently collected Personal Information on a child under the age of 13, we will delete that information from our systems.  If you are under 13 years of age, do not submit or post any information on the website.


An AMI Service may contain links to other websites and services. While we try to link only to sites and services that share our high standards and respect for privacy, please understand that we are not responsible for the content of, or the privacy practices employed by, other companies or websites. This Privacy Policy applies only to the AMI Services referencing this Privacy Policy.
The majority of the advertisements which are displayed in connection with the AMI Services are served through reputable third party advertisement serving partners, in accordance with their policies as described on their own websites.


The security of your Personal Information is important to us. AMI takes technical, contractual, administrative, and physical security steps to protect Personal Information that you provide to us. We instruct our employees with access to your Personal Information that it is to be used only in adherence with the principles set forth in this Privacy Policy and the laws applicable to each specific business.
AMI will destroy, erase or make anonymous your Personal Information that is no longer required to fulfill the identified purposes, legitimate business purposes or legislative requirements.
In certain areas, such as when you provide credit card information to us, we work to help protect the security of your credit card information during transmission by using industry standard Secure Sockets Layer (SSL) encryption technology.
Nevertheless, given the nature of the Internet, security and privacy risks cannot be eliminated and you should be aware of this before you send us an email message or other communication through the website.
You can help protect the security of your Personal Information as well. For instance, never give out your password, since this is what is used to access your account or registration information. Also remember to log out of your account and close your browser window when you finish using an AMI Service or surfing the web, so that other people using the same computer won't have access to your information.


AMI may from time to time change this Privacy Policy as new AMI Services are added or old ones changed. Changes will be effective when notice of such change is posted at an AMI Site. Please check this Privacy Policy regularly for updates by checking the date of "Last Update" at the top of this document.


Privacy procedures specific to an AMI Service can be found on an AMI Site at the location of the particular AMI Service, or in additional terms referenced at such AMI Site. Those procedures are an addendum to this Privacy Policy, and are provided to you at the place where they will be of most use to you.


AMI provides you with the means to access, update, edit or delete any account or registration information you may have provided to us at any time on your own by going to the appropriate page in the account or registration section of the relevant AMI Service, and changing or deleting such information as desired.
If you are unsure whether we have a record containing any of your Personal Information and would like to confirm whether or not we do, please send an email to AMI indicating all email addresses that you may have given us.
If you decide at any time that you do not want to receive any email materials to which you have subscribed, you may choose to unsubscribe to these emails by following the instructions at the end of the message.


If you have questions, comments or suggestions about this Privacy Policy or AMI's privacy practices that were not answered here, send us an email at


Non-Personal Information is collected or derived by us in the course of operating the AMI Services. For example, our web servers may automatically collect Non-Personal Information which is provided through your browser or stored on a Cookie or through a Web Beacon when you choose to visit an AMI Service.
In addition to AMI's practices related to IP Addresses, Cookies or Web Beacons, Non-Personal Information is used generally by AMI to monitor and improve the operation of the AMI Services, to perform statistical analyses of the collective characteristics and behavior of our users, to measure user demographics and interests regarding specific AMI Services, to describe our services to third parties such as prospective business partners and advertisers and to analyze how and where best to use our resources. No Personal Information will be disclosed during these activities.
AMI may also use Non-Personal Information to inform our sponsors and advertisers as to the performance of a particular sponsorship (such as a contest) or advertisement. In such case we may disclose to those third-party sponsors and advertisers the overall aggregate demographics available regarding, for example, who participated in a contest or who saw and "clicked" on an advertisement. No Personal Information will be disclosed to these sponsors and advertisers as part of this process; only information in an anonymous, aggregate form will be disclosed.


An IP Address is the unique number which is assigned to every direct Internet access point. Many IP Addresses can generally be associated with certain Internet service providers or large organizations. IP Addresses do not contain any Personal Information. When you, through your browser, request a web page or similar Internet information from another computer on the Internet, your browser automatically provides that computer with an IP address to which it will send the requested information.
AMI and IP Addresses:
a. Whenever you request an AMI Service web page or certain other similar AMI content, your browser automatically provides our computers with your IP Address, to which our computers will send the requested information. Each such request is logged by our computers with information including the IP Address of the computer that requested the page and is stored by our computers as needed for the purposes described in this Privacy Policy;
b. AMI may use your IP Address to display more appropriate and relevant content and advertising, such as content and advertising based on your geographic area. Aggregate information derived from IP Addresses may be reported by AMI to its advertisers and partners. For example, AMI may report to its advertisers the estimated total number of users accessing a particular AMI Site from a specific province; and
c. AMI may use your IP Address to facilitate the diagnoses and remedy of a technical problem reported by you or our technical team.


A "Cookie" is a small text file containing a unique identification number that is transferred (through your browser) from a web site to the hard drive of your computer. The Cookie identifies your browser and will not let a web site know any personal information about you, such as your name and address. Since Cookies are only text files, they cannot run on your computer, search your computer for other information, or transmit any information to anyone.
AMI may use Cookies to:
a. Monitor website usage and improve the operation and performance of the AMI Services and to make our AMI Services easier and more convenient to use. For example, Cookies help us remember who you are through your browser settings so that we can offer and provide more personalized services (e.g. language preference). Cookies also allow us to save passwords and preferences for you so that you will not have to re-enter them the next time you visit an AMI Service;
b. Measure aggregate user traffic and demographic statistics related to the AMI Services and advertisements (e.g., number of users, average time spent, average age and similar statistics). This information helps us to better understand when to update, change or offer new services and provides us with details as to the performance of third party advertisements and content. This information may be reported, in aggregate form only, to our current and prospective sponsors, advertisers and business partners. No Personal Information will be disclosed in such reports; and
c. Displaying advertisements. AMI and third party advertising providers used by AMI may use Cookies when serving advertisements.
Cookies are used on many major web sites. Most browsers are initially set up to accept Cookies. If you prefer, you can reset your browser either to notify you when you have received a Cookie, or to refuse to accept Cookies. You should understand that while AMI does not require you to use Cookies, certain AMI Services will not function properly if you set your browser to not accept Cookies.
Certain AMI Services may contain electronic images known as "Web Beacons", sometimes called single-pixel gifs, that allow AMI to count users who have visited those pages and to deliver co-branded services. Web Beacons are not used to access your Personal Information; they are a technique used to compile aggregated statistics about AMI Service usage. Web Beacons collect only a limited set of information including a Cookie number, time and date of a page view, and a description of the page on which the Web Beacon resides. Certain AMI Service web pages may also contain Web Beacons placed there by our advertising partners or web analytics service providers to help AMI determine the effectiveness of our Internet advertising campaigns.
(Last Updated on April 1, 2011)